The newsfeeds have been abuzz with the latest Google Plus news and so far, the best ones are the Pages and the Direct Connect. If you are an expert on social media marketing as well as search engine optimization, you will understand why it is important for social networks to have features that simplify a user’s search experience.
It is clear that Google Plus new feature, Direct Connect, can make it super simple for users to find and actually follow people, brands and companies who are on the Google social network. This is because this social network is tied in with Google search. Really, it is that convenient. So how does it work?
It is pretty simple to use and understand how Google Plus Direct Connect works. Whenever you want to find a brand or a certain product or company on Google or on its social platform, all you have to do is type the “+” sign in Google search along with the name of the brand or company or business you want to follow. So, if you want to follow Apple, just type “+Apple” in the search box and you get to see the direct link to the Apple page. Once you do click the link or hit “enter”, you will immediately get sent to Apple’s page.
Google+ Direct Connect gives brands and companies’ pages an advantage over Facebook Pages, Twitter and even LinkedIn. This is because the search for the brand also appears as a search result above the search engine page. It is the easiest and only way to take users directly out of Google search and into another website.
The Google+ Pages is another exciting feature that can help heighten the company and user relationship. These pages are similar to Facebook Fanpages only with the power of connecting you directly to your pre-existing circles right away. This makes it easier to consolidate and share information with the right people and the right group that you can best sell or discuss your products with.
Couple the two Google Plus new features together and you get the ultimate social media marketing package that boast of ease and simplicity. However, Direct Connect is still in its testing stage with their properties being tested by a limited set of partners like YouTube, Toyota and Google. Nevertheless, it’s a pretty exciting year for social platforms!
