Commercial disputes are part of every business, especially online. There are different factors involving intellectual property, science and technology that can cause quite an uproar in an industry. Most businessmen or companies turn to people or companies that can do dispute resolution and that is what exactly Philip Argy aims to provide with his company ArgyStar.com.
Philip Argy is an experienced commercial mediator and arbitrator who have at least 40 years of experience in programming. Being involved in a firm for 32 years of his life, he decided to leave Mallesons Stephen Jaques and establish ArgyStar to implement dispute resolution plans and strategies in the IT sector. Some of the services offered are mediation, arbitration, expert determination, mini trial, negotiation and strategists that help people brainstorm and conduct workshops corporate plans to provide options that give a person’s businesses the competitive edge.
Of course, in the world of business, uncertainty and competition can still give any type of company a run for its money. ArgyStar, wanted to get more visibility in the search engines. This leads the company and its partners to seek our advice and to help them with their SEO . We then proceeded to check out the source code of ArgyStar’s website to see if their Meta Title, Meta Description and the Meta Keywords have been set-up properly.
Before SEO Link Building Intervention: The Findings and Suggestions
Title: The site title was pretty good as it contained all keywords which they wanted to be ranked for.
Keyword: We found that they had good keywords. However, we suggested that they had to put these keywords up front and to not make them too broad. An example would be the keyword “Sydney” which was one of their original keywords. It is such a wide term that encompasses a whole city! They would have a hard time ranking for this because “Sydney” can pertain to anything that is found in the place itself.
Description: We noticed that the description is too long. We informed our client that Google truncates any site with a description that exceeds 160 characters.
Using Market Samurai, which is a web analysis tool, we compared how their keywords fared with other possible keywords and the number of searches their keywords has on a daily basis.
We found out that the keyword “mediation” got 891 searches per day and the word “arbitration” gets 396. We were able to identify which of their keywords are the “high volume search terms”. We then placed these keywords to rank tracker, which tells where the website is ranked for the following search terms in Google and found that some of their keywords ranked 72, 87, 105 out of a thousand.
Here’s a screenshot of their keywords’ rankings before we helped them with SEO and link building:
Right away we knew that we had to work on the high volume keywords for the next 30 days and see that it improves.
After SEO Link Building Intervention: The Results
Establishing and maintaining a good position on today’s online popular search engines like Google and Yahoo is important making search engine optimisation or SEO equally valuable. With regular link building services centered on building high volume keywords, it is not surprising that their rankings greatly improved in just less than 2 months! Take a closer look below:
ArgyStar saw the vast improvement to their keywords’ rankings and decided to continue availing of our SEO services. By July 11, 2011, with just four months of link building, ArgyStar managed to snag the top spots for some of their keywords. The screenshot below shows the Google search result for “technology dispute“:
